As the de-facto app for the NLL, users expected it to be on par with apps from other major leagues. Our initial release wasn’t up to par, and users felt neglected as a result.
"Our sport isn't big enough for a good app?" – not a direct quote, but a general refrain from users.
To address this, I took a deep dive into other sports apps (NFL, NBA, Premier League, NHL, MLS...) and compared their features to the NLL app. It became clear that, although Lacrosse is a unique sport, the fan experience has a lot in common with football and hockey. The most common features we found in these apps were affirmed by requests from our users.